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Friday, November 2, 2007

Blue Jean Conversations

That's the name of the informal get-togethers the Patrick Properties team is having with Professor Steve Litvin and his Hospitality & Tourism Marketing class. We think of it as a grassroots effort for the upcoming hotel project. Plans for the as-yet-unnamed boutique hotel received approval from the Board of Architectural Review for height, scale and mass in September. Soon after, PP reached out to Steve Litvin and his class.
Why you ask? Because hey, they're studying this stuff and who couldn't use some fresh ideas from some of the exuberant intelligentsia? Over the coming weeks, the students will brainstorm marketing strategies, meet with the PP team to pose questions and finally, present their marketing plans to the PP team. Who knows, maybe we'll get the next big idea from an up and coming hotelier?

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